"Sensible, solid, practical advice for anybody, marketing anything, to anyone. All delivered with a European twist."

Why I switched to Apple

I’m not what many call an Apple “Fan boy,” but I made the decision six months ago to switch our computers to Macs, and I thought it would be worth sharing the background and reasons for doing so.

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We use our computers extremely hard. Because of what we do, they work every day, and often for several hours a day. Over the years we’ve become used to getting to that point, usually when they are a couple of years old, when our PCs were starting to get slower and slower. We’ve always been well covered with back ups, so at that point, it was generally a case of buying a new one, loading on the latest back up, and then trashing the old machine.   read more »

Yes, but what do you do for a living?

It’s usually a follow up question, which starts something like this:

“What do you do?” To which I reply “We run the website Lanzarote Information."

“Yes, but what do you do for a living?"

 

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To many people, running an information website is a hobby, and they often find it difficult to make the connection between providing a ton of free information for hundreds of thousands of people, and earning an income from a small percentage of them. 

The secret is in first creating a large audience, and then investing time and effort to continually grow that audience. Once you have that, all you need to do is work out what products and services those people want, and then offer them.

In our case, that means:  read more »

Why Is Everyone So Angry?

I had an interesting experience this week. A reader posted a comment on our Facebook page arguing a point I had made in the article. I don’t have a problem with that at all, so I replied with my views. He immediately barked straight back at me, accusing me of not wanting debate and ignoring something he had raised. He was quite obviously looking for an argument, so I checked his profile and it screamed “Troll.” No friends, and his profile picture was of someone wearing a mask. I deleted his comments and banned him. With over 53,000 people on our page, I just don’t have time to humour people looking for a row. So he then took to Twitter (where he has a grand total of 4 followers, having been there for 5 years!) and started shouting that we are “fools” and we don’t encourage debate. I ignored him, which is all you can do with trolls, but I can tell he’s a very angry guy.  read more »

A Cleaner Shave

This will be of interest to those of you who wet shave. If you don’t, then you might want to move on!

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I do have an electric razor, but I use it for emergencies only, because for me, nothing beats a wet shave for closeness and comfort.  read more »

Free Time Management Training

Everyone I have ever met who is successful in business, recognises the value of good time management. 

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For people, like me, who are self employed, every minute I can gain by being efficient, is another minute I can add to my life outside the office.

I’ve said before, that time is like the worst kind of bank account. You never know your balance, and you can only withdraw from it, and not pay in.  read more »

Meet Edgar - Social Media Scheduling On Steroids

Those of you who know me well, will also know that I’m not a huge fan of social media automation - the problem with churning stuff out on Facebook or Twitter via an RSS feed just just seem very “social” to me!

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But for those of us who have a lot of valuable, older content that needs to be regularly resurfaced from time to time, there is a need for some automation. Without it, I could spend my whole life posting to social media and not have any time to generate new content. Our largest site, for example, now boasts 7,000 articles going back 8 years, and there are many hidden gems in there.  read more »

Buy On The Island (or in your town) If You Can!

The Canarian government recently announced that the requirement to declare goods bought online for customs has been raised from €22 to €150.

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8 Reasons Not To Base Your Business On Facebook

I was talking to someone the other day who was starting a new business. I asked her if she had set up a website yet. “No,” She replied. “We’re going to use a Facebook page, it’s free, easy for us to set up, and everyone’s on Facebook these days.!”

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Here’s why she is making a huge mistake:  read more »

Factor In Your Time When Making A Decision To Pay For Software

I was talking to one of our clients the other day. She uses Dropbox on a daily basis, and she uses the free version. For months now, she's been hitting her storage limit, but she won't upgrade to the €9.99 version because she doesn't want to pay for "yet another piece of software."

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Her solution is to "prune" her dropbox regularly, searching for large files she can remove and putting them elsewhere on her hard drive. I asked her how long this takes her:

"It happens about twice a month, and it only takes me 10 minutes to prune it" was her answer.

I asked her if it causes any problems finding the files she's removed:

"God yes! I spent 20 minutes the other day searching for a file I'd moved!"

I asked her how much her time was worth. She was puzzled at first, but I pushed her to take the salary she pays herself, and to divide it by 52 weeks and then by 40 hours, to give her a rough guide of her hourly worth. The answer came out at the equivalent of €33.00.  read more »

Some Simple Rules Of Thumb For Advertising Your Business

You’ve created a superb advert, which shows off your business and is designed to bring you loads of enquiries and sales.

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Here are some simple rules of thumb you can apply to see if you’re on track

1/ Is the  read more »

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