I have no doubt that Kindle is the future of publishing. I’ve been using mine for over a year now, and I love it!
As a consumer, then, I’m sold on the Kindle. Which is why it’s strange that although I’ve had a book in print for some years, until today, it was only available in paperback, or as a rather clunky PDF download.
The reason is simple – Amazon’s “Front end” is brilliant and so easy to use, but, speaking as someone who also sells “things” through Amazon, their “back end” is fiendishly complicated and not at all user-friendly. read more »
I was talking to someone who runs a decent sized company the other day. He was thinking of employing a "Social media guy” to run his business’s Twitter and Facebook profiles. His plan was to:
It all makes sense, doesn’t it?
My friend had obviously thought it through carefully, so he was a bit perplexed when I told him not to bother! read more »
The trouble with writing across so many various websites, blogs and social media platforms, is that you forget who’s up to speed with what’s going on!
And you, my very dear Mike’s Life readers, have been sadly neglected in terms of my progress as a triathlete.
This post should put that right. read more »
I managed to resist the iPhone bandwagon for years.
Until last week.
My mobile weapon of choice for a long time was the Blackberry – I considered it a robust “serious business person’s” phone, and I had several models, all of which saw sterling service.
But like so many Blackberry users, I was a little jealous of the whole “app” scene, and let’s face it, Blackberry isn’t good at providing users with those fascinating little pieces of software that you feel you can’t do without.
So I switched to Android.
And I opened myself up to a whole new world of large touch screens, a universe full of apps I could never tire of, and the knowledge that I had, unlike my iPhone using friends, an almost infinite range of customisations I could make to my phone.
And then I bought an iPad.
The iPad introduced me to the retina screen and the IOS ecosystem. I began to understand what all the fuss was about.
The final link in this chain of events was that I managed to literally fry my Android phone by leaving it on the car dashboard on a 40 degree day.
I switched to the iPhone. read more »
I’m in the process of writing a book about increasing retail sales for independent and small group shop owners.
It dawned on me that one of the issues they face is neither they, nor the people they employ, think of themselves as sales people.
I was researching a product I want to buy today, and I found a company’s website.
The site was good, and they also had a Twitter button and a Facebook button on there – I was impressed, they were obviously a switched on company.
I went to check them out on those two sites.
On Twitter, they have a few thousand followers, so I joined them, and immediately got an automated direct message asking me to “like” their Facebook page.
Their stats are interesting:
I bet their management team think that’s pretty cool – I bet they regularly tell people they reach several thousand people in social media.
I think it stinks. read more »
Things are tough right now – here in Spain, we call it “El Crisis",” for the rest of the world it’s the recession.
One of the downsides of difficult financial times is that interest rates are extraordinarily low. It makes it tempting not to bother putting money into savings.
But my advice is that it’s a perfect time to put some money away.
That’s because you can actually save yourself a lot of money by buying wisely.
1/ First of all competition in the retail sector is really tight at the moment – that means you can save money almost daily, simply by shopping around wisely.
2/ Secondly, when people are struggling with low pay or unemployment, they often sell things off at bargain prices to raise some cash. You can help them and save money by buying their stuff!
3/ And finally, websites offering bargains are doing really well all over the internet. Keep an eye of what they’re offering
Let me share my simple strategy with you for what to do with this money
1/ Open a savings account – it’s easy to do this via Moneysupermarket.com
2/ Every time you save some money, even a pound, put it in the account read more »
I stumbled over a TV program the other day called “The only way is Essex.”
It’s awful. But like so much bad television, it was strangely compulsive.
But this post isn’t about the program, it’s about the clothes.
One thing struck me over and over again, and that was the stunning clothes everyone was wearing. The guys were in sharp suits, polished shoes and sometimes tuxedos, and the girls were perfectly made up and wearing some gorgeous dresses. read more »
I’m lucky enough to have lived through the “Jet Set” era, and to have been travelling regularly in those days to and from the far east - often enjoying business, and sometimes, first class.
Back then, travelling anywhere by air was special. You were treated fabulously, from the moment you checked in, until the point at which the crew saw you off the aircraft. The food was reasonable (often excellent in business or first) drinks were free and plentiful, and you would receive little extras like pillows, blankets, eye shades and even slippers to wear during the flight, whilst you languished with tons of leg room and a personal television.
When I first moved to Lanzarote, I continued to pay extra to enjoy some of this “special” feeling, by choosing always to use British Airways for my trips. The food wasn’t great, but it was free, as were the drinks. The luggage allowance was generous, there was plenty of leg room, and the pilots retained that wonderful clipped vowel voice to the extent that you half expected them to shout “Tally ho, ginger!” at any moment. read more »
When I first discovered Starbucks many years ago, I felt immediately at home with the brand and I would walk or drive some way to enjoy a coffee with them.
For me, they had three unique selling points:
For those three reasons, I was always prepared to pay their premium prices. read more »
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."