Mike's blog

The Tools I use Every Day

I always enjoy reading about how other people work – the time saving shortcuts they have found and the cool software they use.


So I though it may interest you if I share how I go about my daily work and maintain a productive flow around writing, using social media and doing all the other things you need to do when running a small business. Many of these have free versions, but in most cases I pay for the pro version. I learned a long time ago, that it’s worthwhile investing in tools to make me more efficient – my time is worth a lot to me, both financially and emotionally.

The Cloud – Google Drive  read more »

Every Business Is Now A Digital Business

There’s a fallacy that some kinds of businesses don’t need to be “on-line.” That somehow, people are prepared to pick up a magazine or a newspaper, or even call them to find out a little more about their product or service.


Don’t believe it!

You have a bar or a restaurant? Somebody wants to know what time you open!

You run a gardening business? Someone wants to see pictures of how you trim hedges!

You’re a freelance car mechanic? I want to know if you have the equipment to “read” my car’s computer!  read more »

Do You Really Want To Guest Post For Us?

Guest post opportunity



I love your blog xxxx.com and I’ve really enjoyed reading the articles on there. I think you provide really valuable content for your readers.

I write on similar blogs on topics that I know your readers will enjoy. I would love to contribute to your site, with a unique article of my own, completely free of charge to you. All I ask for is a link back to one of the other sites I work for.

Looking forward to hearing from you,

Best wishes

xxx”  read more »

We're Doing Ironman Lanzarote in 2014

I enjoyed taking photos of The Lanzarote Wine Run yesterday, but it was interesting that Julie and I kept running into people who were saying “So you’re doing Ironman next year, then?”

One of those people was race director Kenneth Gasque, and he promised to fulfil one of my ambitions, which is for him to hand me a Havana Cigar, along with my finishers medal, next May. I hope to be the first finisher photographed crossing the line and lighting a cigar!

Mike  read more »

How To Advertise Your Business

I’ve had some fun lately looking at adverts all over the place, and there are some real howlers out there:

  • Some where you can’t actually work out what the company does
  • Others where they have used a tiny space to cram in thousands of words
  • Several full of cliches “No job too big or too small”
  • And others that look as though they have been designed on an Etch a Sketch


And yet an advertisement, small or large, only really has to fulfil three things:

It has to tell me what you do  read more »

Where's The Passion in your business?

Have a look at this video, I love it!

The guy is clearly passionate about his work, and he’s become famous online as a result of his passion.

Are you passionate about your business? Do you pass that passion on to your employees? Do you give them the freedom and the empowerment to bring their passion to their work?

Or are they hemmed in by rules and regulations, too afraid of making a mistake to be anything other than bland?

We were out later than planned last night and realised we’d be home too late to get dinner, so we stopped at a commercial centre to grab some fast food. The plan was to have nothing more than an urgent food stop and get going.  read more »

Has Mobile Technology Changed The Way We Blog?

I have no doubt that mobile phones are the future of communication technology.


I have been using a mobile phone since the late 80’s and with the sudden speed up in increased multimedia capabilities and gaming features in smart phones; I am sold on the idea that the future looks mobile.  read more »

The Truth About Email Marketing

It’s a simple fact that email marketing is massively effective. Across our own businesses, I can tell you that we achieve a little over 5% conversion rate from emails sent that sell something. That compares to just over 1% from any of our “selling” web pages.

Tough Race

It should be obvious – anyone who is engaged enough to have signed up to your newsletter list has a level of trust in what you suggest to them, and they are far more likely to buy from you when you ask them to do so.  read more »

Fancy Yourself As A Blogger?

You might be asking yourself why you haven’t heard from me here for some months, and in case you are, here’s the top line:

Lanzarote Information, our flag ship site, continues to amaze and enthral me. With over 5,000 visits a day, a social media community of 30,000 and some increasingly blue chip advertisers, it’s everything I hoped for when we set out on the road the create a sustainable on line business. Our other smaller sites are growing and blossoming, benefiting from the learning we went through on the big one. I’m continuing to work extremely hard with my consultancy clients (some would say making hay before the sun sets on the European economy!) and I’m back to my triathlon training after a small operation.

But this blog has never been about me.

It was always about helping people to do similar things, using the experience I have gained over the last few years. And it’s gratifying to know that despite my relative absence from these pages, it soldiers on doing just that.

The most recent examples are an old friend Marc Johnston, who is a brilliant musician, and who has created a fabulous blog at www.marc-johnston.com

He followed my Beginner’s Guide to Blogging course (free here ) and then got in touch with Sue Almond.

sue  read more »

4 Ways Blogging Can Contribute To Your Self Growth

I’ve been in touch with Glynis for a few years now, and as she says in this guest post, she’s one of the many people who have been through my Beginner's Guide to Blogging course.

People hear or see the term, Self Growth, and immediately think that there will be deep thinking, meditation, candles lit, and long discussions about what the meaning of life is. Although you can certainly go this route by finding a life coach that specializes in in the spiritual area of self growth, Many things about improving yourself can be learned in activities in your daily life.


When I took part in Mike's email course, The Beginner's Guide to Blogging, I actually thought I had all my ducks in a row and taking this free course was just to make sure that I did not have any ducks wandering off. What I soon discovered was my knowledge was sorely lacking in any depth.

Mike's course and my journey with my blog since then has instructed me on some aspects of life the I have wanted to improve on for a long time. These are things that come in handy every day for whatever you are doing.

Organization Skills

With blogging, if you are not organized, your chances of succeeding are slim at best. There must be a plan before you think about launching your blog. The ultimate goal, the sub-goals, the tasks, the brainstorming, it all takes planning, organization.

Moreover, you will need to schedule the time you need to put into this endeavor. Doing small jobs with your blog when you just feel like it is not going to give you the desired results you was.  read more »

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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."

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