Mike's blog

How To Advertise Your Business

I’ve had some fun lately looking at adverts all over the place, and there are some real howlers out there:

  • Some where you can’t actually work out what the company does
  • Others where they have used a tiny space to cram in thousands of words
  • Several full of cliches “No job too big or too small”
  • And others that look as though they have been designed on an Etch a Sketch

Cliche

And yet an advertisement, small or large, only really has to fulfil three things:

It has to tell me what you do  read more »

Where's The Passion in your business?

Have a look at this video, I love it!

The guy is clearly passionate about his work, and he’s become famous online as a result of his passion.

Are you passionate about your business? Do you pass that passion on to your employees? Do you give them the freedom and the empowerment to bring their passion to their work?

Or are they hemmed in by rules and regulations, too afraid of making a mistake to be anything other than bland?

We were out later than planned last night and realised we’d be home too late to get dinner, so we stopped at a commercial centre to grab some fast food. The plan was to have nothing more than an urgent food stop and get going.  read more »

Has Mobile Technology Changed The Way We Blog?

I have no doubt that mobile phones are the future of communication technology.

Phone

I have been using a mobile phone since the late 80’s and with the sudden speed up in increased multimedia capabilities and gaming features in smart phones; I am sold on the idea that the future looks mobile.  read more »

The Truth About Email Marketing

It’s a simple fact that email marketing is massively effective. Across our own businesses, I can tell you that we achieve a little over 5% conversion rate from emails sent that sell something. That compares to just over 1% from any of our “selling” web pages.

Tough Race

It should be obvious – anyone who is engaged enough to have signed up to your newsletter list has a level of trust in what you suggest to them, and they are far more likely to buy from you when you ask them to do so.  read more »

Fancy Yourself As A Blogger?

You might be asking yourself why you haven’t heard from me here for some months, and in case you are, here’s the top line:

Lanzarote Information, our flag ship site, continues to amaze and enthral me. With over 5,000 visits a day, a social media community of 30,000 and some increasingly blue chip advertisers, it’s everything I hoped for when we set out on the road the create a sustainable on line business. Our other smaller sites are growing and blossoming, benefiting from the learning we went through on the big one. I’m continuing to work extremely hard with my consultancy clients (some would say making hay before the sun sets on the European economy!) and I’m back to my triathlon training after a small operation.

But this blog has never been about me.

It was always about helping people to do similar things, using the experience I have gained over the last few years. And it’s gratifying to know that despite my relative absence from these pages, it soldiers on doing just that.

The most recent examples are an old friend Marc Johnston, who is a brilliant musician, and who has created a fabulous blog at www.marc-johnston.com

He followed my Beginner’s Guide to Blogging course (free here ) and then got in touch with Sue Almond.

sue  read more »

4 Ways Blogging Can Contribute To Your Self Growth

I’ve been in touch with Glynis for a few years now, and as she says in this guest post, she’s one of the many people who have been through my Beginner's Guide to Blogging course.

People hear or see the term, Self Growth, and immediately think that there will be deep thinking, meditation, candles lit, and long discussions about what the meaning of life is. Although you can certainly go this route by finding a life coach that specializes in in the spiritual area of self growth, Many things about improving yourself can be learned in activities in your daily life.

blogging-selfgrowth

When I took part in Mike's email course, The Beginner's Guide to Blogging, I actually thought I had all my ducks in a row and taking this free course was just to make sure that I did not have any ducks wandering off. What I soon discovered was my knowledge was sorely lacking in any depth.

Mike's course and my journey with my blog since then has instructed me on some aspects of life the I have wanted to improve on for a long time. These are things that come in handy every day for whatever you are doing.

Organization Skills

With blogging, if you are not organized, your chances of succeeding are slim at best. There must be a plan before you think about launching your blog. The ultimate goal, the sub-goals, the tasks, the brainstorming, it all takes planning, organization.

Moreover, you will need to schedule the time you need to put into this endeavor. Doing small jobs with your blog when you just feel like it is not going to give you the desired results you was.  read more »

Digital Marketing Guide 2013

There are few aspects of the online world evolving as fast as digital marketing, as we saw time and time again in 2012. Last year seemingly moved at a frantic pace, with the march of the mobile devices changing the way that marketing professionals approached their online campaigns, as well as the spread of video across the digital marketing sphere. With the advent of a new year, interested parties are wanting to know what will be the big areas of innovation and consolidation over the next 12 months.

Guide

Video set to open more eyes  read more »

Google, Once The Coolest Kids On The Block, Have Lost The Plot

I can still remember the first time I heard of Google. My girlfriend at the time (now my wife) worked at a trendy IT company in the 1990’s. I called into her office one day and saw the plain white Google home page on her screen and asked her about it.

Google

Like most of you, since then, Google has become part of my every day life. I use their browser, their docs, all our emails are routed through their excellent apps service, I love Translate, I use Google +, I buy Adwords adverts. 

In short, I’ve pretty much embraced everything Google.  read more »

The Trouble is, I'm Not Really A Salesperson

It’s the most common phrase I hear when talking to small business people.

salesman

So let’s start with the basics

  • Salespeople who have “The gift of the gab” are seldom successful – good sales people “listen” much more than they “talk.”
  • Salespeople who don’t have passion about the product or service they are selling are seldom successful – anybody who tells you they could sell “anything to anyone” is talking rubbish
  • Salespeople who are negative and natural complainers are seldom successful
  • Selling to people who don’t have a genuine need or want for your product or service isn’t good for you or for them

Now let’s look at those the other way around – are you good at listening to people? Are you passionate about your product or service? Are you positive?  read more »

Buyers - It's Actually Your Job To Talk To Potential Suppliers

I’ve had an intensely frustrating time over the last few weeks. For a specific project, I’ve been trying to speak to or email some buyers in large companies.

And they are the hardest people in the world to get through to!

Caller

I’ve never done this before, so it might not even be a new phenomenon, but these guys seem to employ every trick in the book to avoid speaking to potential suppliers. And I simply don’t understand it!

Surely it’s their job to be contactable?

Surely it’s a major part of their role to be available to hear about new products?

How many fantastic opportunities to be first to market with some hot new product  are they squandering for their companies?  read more »

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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."

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