I do wonder sometimes if I’m a little out of step with the rest of the blogging world, but every time I see a “standard format” sales page, I want to run and hide. I guess someone, somewhere, wrote the original formula for these things, called him or herself a guru, shouted about the conversion rate, and then convinced a few other gurus to pass on the teaching.
If you’ve spent any time looking at offers on the internet, then you’ll have seen many of them, all slavishly following these rules, designed to take the reader down the “sales funnel”:
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Here are my favorite posts of this week, as always with brief notes on each:
by Mario on mariolive
Mario, who’s first language is not English, explores how you handle the seemingly innocuous question, when you’re suffering from depression or low self esteem.
by Darren Rowse on problogger
Typically well thought out post from Darren, picking up from the piece which ran in The Wall Street Journal.
I saw a job advertised the other day for a Social Media Manager to head up the Windows 7 project at Microsoft. My first reaction was that it will be a tough, but interesting job. That got me thinking about Microsoft. In my lifetime they’ve managed to go from “Cool” to distinctly “Uncool” Why is that? Why are some brands, like Apple or Audi or Bose “Cool”, when others like Hewlett Packard or Hyundai or Sharp, are just not?
Writing and marketing a blog has to be one of the most diverse occupations known to man, and one of the easiest from which to get distracted! As well as writing posts and answering comments, there are so many other tasks to take care of relating to research, dealing with email, “being around” on social media sites and so on.
Do you ever find a two hour blogging session has simply passed, without you actually achieving what you wanted to do? Do you find that some elements of the job are always running behind, whilst others (usually the ones you like) are going really well?
Following on from my post about measuring blogging statistics, I promised to let you know how I measure and manage my income statistics.
It’s actually quite hard work, because there are several sources of income! By the time you’ve checked a dozen or so affiliate programs, looked at Adsense stats and recorded your outgoings, it’s often a two hour job.
And if one of your objectives is to earn money from blogging, then I urge you to treat it like a business from day one. Faithfully record all your income and outgoings and stay on top of it! read more »
You may have read on various parts of the web about Ford Motor Company’s plan to lend 100 new Fiestas to bloggers and web savvy people for a six month period. The idea is that these people will obviously write about their experience with the cars, as well as various tasks Ford will set them to and report on during their tenure.
Long distance runners have an expression. They call it “hitting the wall.” If you’ve ever run a few miles, you’ll know the feeling. It’s when every fiber of your body is screaming “Stop"! When your lungs are about to burst, and your muscles feel as though they are going to explode. Most runners stop, or at least slow down at this point. But what happens when you keep going? Something really quite magical! The pain subsides, you can breathe again and you feel stronger with every stride.
I have a dream with POW – it may be a stretch, but I’ll share it with you. In my dream POW becomes the “Oscars” of blogging. In my dream, the great bloggers will all strive to have their posts selected for POW. In my dream there will be a once a year ceremony in a cool city somewhere, which will be covered by national media and live Tweeted. In my dream all the weekly winners will pick the overall winner for POY, or post of the year. In my dream Gary Vaynerchuk will be the MC. In my dream, I’ll be up on stage handing the winner’s trophy to a Chris Brogan or a Darren Rowse. In my dream……………. read more »
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."