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Mike's Life POW 17th April 2009

I have a dream with POW – it may be a stretch, but I’ll share it with you. In my dream POW becomes the “Oscars” of blogging.  In my dream, the great bloggers will all strive to have their posts selected for POW. In my dream there will be a once a year ceremony in a cool city somewhere, which will be covered by national media and live Tweeted. In my dream all the weekly winners will pick the overall winner for POY, or post of the year. In my dream Gary Vaynerchuk will be the MC. In my dream, I’ll be up on stage handing the winner’s trophy to a Chris Brogan or a Darren Rowse. In my dream…………….  read more »

How to use Aweber as a Blogger


We all know that the email list is a vital component of our blogger’s toolkit. Having investigated and used my own “in house” email system, and one from another provider, I’m left in no doubt that Aweber provides the best email system for us. So how do we get the best out of it?

Aweber Logo

List Segmentation

With Aweber, you can have as many lists as you want. Each list has it’s own emails and follow ups. This is a huge advantage, because it means you can really “drill down” into your niche. If your blog is about cookery, for example, you can have a separate list for vegetarians, so it’s easy to target them when you have a specific article or product to offer them. But if you want to send a general newsletter to all your subscribers, in every segment, it’s still easy to do so.  read more »

Stop! Don't take the internet for granted!

We all do it everyday. We all take this amazing thing we have literally at the tips of our fingers for granted:

  • School homework was about Encyclopedia and Dad’s brain
  • Booking holidays meant thumbing through brochures, then calling into a shop with cash
  • Checking your bank balance required queuing in front of a glass window
  • Writing a presentation took days of research, followed by writing slides on OHP film
  • Tracking down an old friend meant half a dozen phone calls

photo_4763_20090221  read more »

Are we really leveraging the power of the internet?

In this video post I ask if we’re really using the power, the sheer numbers we have available to us, thanks to the internet, to make our products affordable.

I also ask for your help – the beard. Should it stay, or should it go?

Would the dog sit down quietly? See for yourself.

 read more »

How to get the Creative Juices Flowing into your Blog Posts

If you’ve been blogging for more than a few weeks, chances are you’ve asked yourself these types of questions from time to time:

  • What can I write about today?
  • How can I write about that topic when I’ve already covered it?
  • How can I write about this topic when everyone else has done it to death?


Image: FreeDigitalPhotos.net

If any of these are familiar, read on:

What you need to do is get your creative juices flowing. Here are some tips:  read more »

What Statistics do I Measure as a Blogger?

This is a question I was recently asked by a reader, so I thought I’d answer it in a post.

My measurements are based on my objectives, so for each of the following I know exactly where I want to be in the future. I only allow myself to check my statistics once a week, but that’s enough to spot a trend and take some corrective action. Here are my key headings:

  • Average visits per day last seven days
  • Average page views per day last seven days
  • Average hits per day last seven days
  • Percentage of traffic from search engines
  • Bounce rate
  • Page rank
  • Search engine saturation
  • RSS readers
  • Subscribers

Obviously none of these are income related – I have a separate set of financial statistics which I’ll share with you another time. This is about the general “health” of the blog, not how much money it’s making.  read more »

Take Some Action!

These are some comments I’ve read on blogs in the last hour:

“Great post! I’m going to think about that and maybe add it to my blog as well.”

“These are great ideas. When I start my blog, I will use them.”

“It’s something I’ve been considering for ages. I’m still not sure, but will see what other people say in these comments.”


These are all examples of procrastination! And it strikes me that procrastination is a pandemic in the blogging business, as I seem to constantly read these types of comment.  read more »

Mike's Life Posts of the Week 10th April 2009

Here are this weeks special posts from my fellow bloggers:

Calling all entrepreneurs – introducing pitch TV

by Richard Branson on richardbranson

Yet another wonderful idea from the Virgin man. He’s giving entrepreneurs a chance to have a quick “elevator” pitch shown to Virgin travellers via Virgin TV. Several have already succeeded, so check the site for them.


How to cut through the noise? Everyone is using social media…..

by Gary Vaynerchuk on garyvaynerchuk  read more »

Controlling Comment Spam on your Blog

As soon as your blog begins to attract traffic, as sure as night follows day, it will attract comment spam.


Because blogs are a rich target! Anyone can post comments and links to the site, blogs rank well in search and people click the links on them all the time.

What is Comment Spam?

It’s where a comment is posted for the express purpose of gaining a valuable link and directing some traffic to an unrelated site.

How is it done?

At a simple level, individuals carry out a search on a topic, find your site and post a comment and link to theirs. These can be quite hard to detect, as the comment can seem relevant, so often only by clicking on the link will you find out it’s spam. There are also spam “robots” which simply find sites and post rubbish and a link – these are easy to spot.

What’s the Scale of This?  read more »

Eight Habits of a Successful Blogger



Image: FreeDigitalPhotos.net

1/ Posting Consistently. It doesn’t matter if your schedule is to post every day, or twice a week, as long as you remain consistent. Your readers will get into a rhythm and expect your posts.

2/ Managing Time Effectively. Blogging has a remarkable way of filling every hour available to the blogger. But we are all limited in some way – many of us have other jobs for example. So the effective blogger will make sure that the time available counts in producing effective action.  read more »

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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."

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