It’s a simple fact that email marketing is massively effective. Across our own businesses, I can tell you that we achieve a little over 5% conversion rate from emails sent that sell something. That compares to just over 1% from any of our “selling” web pages.
It should be obvious – anyone who is engaged enough to have signed up to your newsletter list has a level of trust in what you suggest to them, and they are far more likely to buy from you when you ask them to do so. read more »
You might be asking yourself why you haven’t heard from me here for some months, and in case you are, here’s the top line:
Lanzarote Information, our flag ship site, continues to amaze and enthral me. With over 5,000 visits a day, a social media community of 30,000 and some increasingly blue chip advertisers, it’s everything I hoped for when we set out on the road the create a sustainable on line business. Our other smaller sites are growing and blossoming, benefiting from the learning we went through on the big one. I’m continuing to work extremely hard with my consultancy clients (some would say making hay before the sun sets on the European economy!) and I’m back to my triathlon training after a small operation.
But this blog has never been about me.
It was always about helping people to do similar things, using the experience I have gained over the last few years. And it’s gratifying to know that despite my relative absence from these pages, it soldiers on doing just that.
The most recent examples are an old friend Marc Johnston, who is a brilliant musician, and who has created a fabulous blog at www.marc-johnston.com
He followed my Beginner’s Guide to Blogging course (free here ) and then got in touch with Sue Almond.
I’ve been in touch with Glynis for a few years now, and as she says in this guest post, she’s one of the many people who have been through my Beginner's Guide to Blogging course.
People hear or see the term, Self Growth, and immediately think that there will be deep thinking, meditation, candles lit, and long discussions about what the meaning of life is. Although you can certainly go this route by finding a life coach that specializes in in the spiritual area of self growth, Many things about improving yourself can be learned in activities in your daily life.
When I took part in Mike's email course, The Beginner's Guide to Blogging, I actually thought I had all my ducks in a row and taking this free course was just to make sure that I did not have any ducks wandering off. What I soon discovered was my knowledge was sorely lacking in any depth.
Mike's course and my journey with my blog since then has instructed me on some aspects of life the I have wanted to improve on for a long time. These are things that come in handy every day for whatever you are doing.
With blogging, if you are not organized, your chances of succeeding are slim at best. There must be a plan before you think about launching your blog. The ultimate goal, the sub-goals, the tasks, the brainstorming, it all takes planning, organization.
Moreover, you will need to schedule the time you need to put into this endeavor. Doing small jobs with your blog when you just feel like it is not going to give you the desired results you was. read more »
There are few aspects of the online world evolving as fast as digital marketing, as we saw time and time again in 2012. Last year seemingly moved at a frantic pace, with the march of the mobile devices changing the way that marketing professionals approached their online campaigns, as well as the spread of video across the digital marketing sphere. With the advent of a new year, interested parties are wanting to know what will be the big areas of innovation and consolidation over the next 12 months.
Video set to open more eyes read more »
One of the hardest things in using social media as a marketing tool is to understand the behaviour of the people who are fans or friends of your brand online.
I like this infographic, because it helps you to do just that, and also gives you a way to start to identify and segment those people.
Recognise some of those?
Which one are you?
I’m aware of several fairly high profile bloggers who have come unstuck with the recent changes to Google’s algorithms. Here are some tips from guest writer Dana Viktor which may prevent the same happening to you.
Several updates to the Google algorithm have left bloggers scrambling to re-evaluate their link-building strategies as their sites lost rank for seemingly spammy practices. The Google Penguin update penalized sites that had backlinks from low-quality sources such as link farms and article directories.
So you’ve succumbed to the pressure and you’ve created a page on Facebook for your business. (And yes, it should be a page and not a group or a personal profile.)
Good work! You’re on there represented with all the great brands in the world.
PLEASE DON’T DO WHAT MOST OF THEM DO!
Most business pages on Facebook are a complete waste of time. They are simply used to “broadcast” company messages on a daily basis. The people running them are fooled into thinking that because they have lots of “likes,” they are doing a good job.
They don’t realise that Facebook only displays a small percentage of their output to their fans, based on the interactivity they have had with those people.
No interaction? Then nobody sees the output! read more »
Google have had several false starts in trying to launch a social media platform, and the latest is Google Plus. It’s currently in beta, and I’ve been using it for a few days with a bunch of other people.
It’s basically the same as Facebook. You can:
But here’s the major difference:
Circles read more »
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."