Interaction is the buzzword of Web 2.0. Any blog or social media platform is only as good as the interaction it has with its readers.
And questions or quizzes are a fantastic way to get things going, so I was delighted when I came across Interact. They are a company who provide a very simple platform which allows you to create and embed a quiz onto any website. You can write your own, or choose from a range of standard quizzes.
But here’s the really clever part: You can set up your quiz to ask people to subscribe to your email newsletter list in order to get the results. read more »
You’ll often hear the phrase that “links are the currency of the internet.” And they still are.
But social media, rather perversely, has dramatically reduced the number of useful links around the web. The problem is that it’s so quick and easy to share content via social media, that doing so has become the default, where once the only way to do so was with our own websites.
That’s a problem, because links on Twitter and Facebook have almost no SEO value – all they are good for is the initial hit of traffic that they send to your content.
But a link on a blog with a decent readership has on-going long term value to any website. read more »
They say that everyone has a novel in them. I’m not sure I subscribe to that theory, but I do believe there are many, many potentially great writers out there, who never actually publish anything in their lives, perhaps because:
I’ve recently read a book that could help people in that situation. As you’d expect, it’s extremely well written, and I think it could become a “meeting point” for the would-be writers of the world.
Burn Wild – A writer’s guide to creative breakthrough is by Christie Krug, who is an accomplished writer and who is also a writing coach.
I think part of the foreword best sums up the book: read more »
This is a guest post from Sue Almond. Her connection with me is explained in the post, and when I read it, I felt I wanted to add my own viewpoint. Social media has been an extraordinary revolution in the way we all communicate, and it has enabled so many of us to dramatically increase the number of friends we have around the world. Many people think these are superficial friendships, and of course the vast majority of them are just that. But over the last five years using Facebook and Twitter, amongst all the acquaintances, I can honestly say I have established genuine and lasting friendships with people all over the globe. These are people who I can call on for advice, help and a chat – I “know” their families, what’s going on in their work and love lives, and they know as much about me.
We live in a fabulous time.
Over to Sue:
They say you are lucky if you have six real friends, people you could count on, who are there for you no matter what. Have we devalued the word 'friend' by using it so freely to mean 'contacts' on social networking sites like Facebook? Not necessarily I don't think as sometimes, in a variety of ways, those contacts are invaluable.
I used to own and run a real estate business and I measured the activity of the salespeople in terms of their customer interaction. I can remember saying often “The only time you are in danger of making a sale is when you are talking to a customer, either face to face, on the phone or via email. How much time did you spend today doing that?”
I did a little informal research on this, using my own Facebook profile. I asked people “If Facebook starts to charge for using the service, would you pay?” I was quite surprised at the vehemence of the answers, with more than 90% saying emphatically they would not and suggesting they would leave the service if it became chargeable.
Next, I told people that Facebook are planning to start running 15 second video adverts in their timelines (they are), and in this case the response was again strongly negative – “Then it will be time for me to say goodbye” was how one friend put it.
I find this interesting.
Facebook is a service that: read more »
There’s a fallacy that some kinds of businesses don’t need to be “on-line.” That somehow, people are prepared to pick up a magazine or a newspaper, or even call them to find out a little more about their product or service.
Don’t believe it!
You have a bar or a restaurant? Somebody wants to know what time you open!
You run a gardening business? Someone wants to see pictures of how you trim hedges!
You’re a freelance car mechanic? I want to know if you have the equipment to “read” my car’s computer! read more »
Guest post opportunity
I love your blog xxxx.com and I’ve really enjoyed reading the articles on there. I think you provide really valuable content for your readers.
I write on similar blogs on topics that I know your readers will enjoy. I would love to contribute to your site, with a unique article of my own, completely free of charge to you. All I ask for is a link back to one of the other sites I work for.
Looking forward to hearing from you,
xxx” read more »
It’s a simple fact that email marketing is massively effective. Across our own businesses, I can tell you that we achieve a little over 5% conversion rate from emails sent that sell something. That compares to just over 1% from any of our “selling” web pages.
It should be obvious – anyone who is engaged enough to have signed up to your newsletter list has a level of trust in what you suggest to them, and they are far more likely to buy from you when you ask them to do so. read more »
You might be asking yourself why you haven’t heard from me here for some months, and in case you are, here’s the top line:
Lanzarote Information, our flag ship site, continues to amaze and enthral me. With over 5,000 visits a day, a social media community of 30,000 and some increasingly blue chip advertisers, it’s everything I hoped for when we set out on the road the create a sustainable on line business. Our other smaller sites are growing and blossoming, benefiting from the learning we went through on the big one. I’m continuing to work extremely hard with my consultancy clients (some would say making hay before the sun sets on the European economy!) and I’m back to my triathlon training after a small operation.
But this blog has never been about me.
It was always about helping people to do similar things, using the experience I have gained over the last few years. And it’s gratifying to know that despite my relative absence from these pages, it soldiers on doing just that.
The most recent examples are an old friend Marc Johnston, who is a brilliant musician, and who has created a fabulous blog at www.marc-johnston.com
He followed my Beginner’s Guide to Blogging course (free here ) and then got in touch with Sue Almond.
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."