When most people start a blog with the aim of earning some money from it, their thoughts generally turn to selling advertising. In time, they will realise that selling space on a blog is only one strategy for monetisation, and they'll begin to explore other areas.
But for now, let's consider advertising sales. How do you get people to want to place an advertisement on your blog, and more importantly pay for it? read more »
It's a question I hear and see all the time. In forums, in emails, face to face. And it's usually accompanied by something like "My niche doesn't really lend itself to monetization."
Well, sorry, but any niche can be monetized, and most in a variety of ways.
Let's talk about them:
Indirect Advertising read more »
We often bandy around phrases like "You are your the CEO of your business" and "It's important to start to think strategically about your business."
But what does it actually mean to be a CEO? What is strategic thinking all about?
In simple terms, being a CEO is about delivering the best return on investment whilst making the best use of the assets available. read more »
You probably already know that Nathan started his online business while on deployment in Afghanistan - it's one of many things I admire about him.
Bootstrapping is one of those American phrases you hear all the time online. Wikipedia describes it as "A self sustaining process that proceeds without external help." In other words, and relating it to a business start up, it means doing it yourself and not investing lots of money to do so. It's how 95% of bloggers start their businesses. read more »
I wrote a post last week about Eben Pagan and how he generated $29 Million turnover from his home office last year. That post linked to the first video from him in a series which will eventually lead to a product launch of some kind. I suggested that it would be a good learning experience for all of us to watch the videos, get onto his launch email list, and see how he manages the whole thing. Apart from anything else, the content in these videos is amazing!
Do you remember the first time you sold a product on a website via an affiliate program? That amazing feeling when the email pops in to say "You've made a sale!"?
It's fantastic, isn't it? What happened next? I'd wager you went straight to the affiliate page to check your commission was showing and to see when you were going to get the money.
And this is where so many affiliate programs go wrong! read more »
We all know there are super marketers who earn an absolute fortune. I don't class myself as an internet marketer, but I sure do my best to learn from some of their skills and techniques and apply it to my business.
One I have always respected is Eben Pagan. Last year his business turned over $29 Million. If we can't learn a thing or two from him, then we might as well give up now. He's even interviewed one of my heroes, Sir Richard Branson.
He's produced a video which shows how he started the business, how he grew it, and he also takes you behind the scenes of his super cool new home office. read more »
Since we launched The Beyond Blogging book, Nathan and I have had the chance to work with some pretty interesting people - in the closed Beyond Blogging Project, and also with a number of private clients.
This has meant that we're building up a stack of really good quality training material for anyone who is interested in creating a genuine business, using a blog as the platform.
Rather than keep everything for the closed group and private clients, we've decided to release some of the highlights each month to a wider audience. read more »
Visit my You Tube Channel for videos all around about business and blogging.
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."