The part of the Case Study I wrote that received the most comments and questions from readers, was the section where I talked about how we set up an affiliate scheme with a car hire company who didn’t run one. My thanks to Don Power, who said “You should post about it!” So here we go:
Assume most businesses don’t understand affiliate schemes
It’s important to remember this. Although we understand the intricacies of these schemes, most businesses don’t. So plan to take time to explain the process to them.
Start with your readers
Think about what they are buying already. If you have a guitar blog, the answer might be plectrums and sheet music. If you run a fitness blog, supplements and gym membership. read more »
We all talked about our objectives back at the start of the year. Just like we did last year. And then we all moved on.
Not this time! I’m going to hold you all to account. I want to know how you did. Not the detail, just a general feeling please.
I’ve just finished my month end accounting. I break it down into three areas:
Did I hit or exceed my plan? Yes I exceeded it.
Did I stay within the budget I set myself? Yes I did, by quite a long way.
How did I do against all the annual objectives I wrote about? This is where I had a problem. I have 13 pretty specific objectives which relate to elements of this blog, that I want to achieve by the end of 2010. I broke them down into monthly objectives and compared those against actuals, this morning.
Of the 13 I achieved just 5. Another 4 were close, but the remaining 4 were well short of what I wanted. read more »
I guess we’re all aware that internet marketers, generally speaking, earn a good deal more than most bloggers. Did you know that the average earnings of the top 10% of bloggers is only $19,000 a year? That’s pretty scary to me!
But when you analyze it, it actually makes no sense. As bloggers we have much, much larger audiences than most internet marketers. The difference is that we’re simply not as good as they are at selling to our large audiences.
I watched a terrific video on the subject today, from my friend David Risley, and that was what sparked these thoughts. read more »
Continuing our series on launching your first digital product, you can start at the beginning here: Part one – How to launch your first digital product.
Today, we’re going to cover:
Designing a sales page
This is a really tough one to tackle. I’m sure we’ve all moved beyond the tacky highlighter ridden, multiple PS style sales pages of the past, but which way to go now? You could have a standard “long form” sales page, a simple short one, or even, as some people are doing now, a mini-site, which has a sales page with links to more specific information like testimonials.
Here are some examples of each: read more »
Yesterday we talked about the first three steps in the process of launching a digital product. In case you missed it: How to launch your first digital product.
Today, we’ll move on and talk about:
Creating Marketing Materials
In an ideal world, you’ll hire a superstar designer like Jana from Impact Studios, who will produce a wonderful set of cool graphics that do an amazing job of promoting your product and brand. Stuff like this:
If you are blogging with the aim of generating a long term sustainable income, then sooner or later, you’re going to want to sell some kind of digital product on-line. Selling other people’s stuff can be lucrative, but there are few things more profitable than creating something yourself, and unleashing it to the power of the internet.
In a series of posts over the next few days, I’m going to give you some pointers, ideas and a plan for your first launch. This is based on my personal experience with three launches: read more »
This is a guest post by Jade Craven. Please note the links to the products below are not affiliate links. Each contains a short summary of a product she has reviewed and recommends on her website.
When Mike offered me the opportunity to guest post, I jumped at the chance. I’ve made my friends thousands of dollars because of the guest posts I’ve written but can’t give every product the promotion they deserve.
The following products are those that I love. They are targeted at different skill and income levels. If you have any questions about them, respond in the comments. I’ve read/watched them all.
1. Niche Content Millionaire read more »
Firas is a staff writer on Mike’s Life, and you can find out more about him here.
I am sure most of you have heard about Affiliate marketing but have never tried it. Basically, affiliate marketing is the process of referring people to buy a certain product or service and get a commission in return for every sale you make. Affiliates are also known as “Partners”, “Referrals” or “Associates”.
Why Affiliate Marketing?
What is so cool about Affiliate marketing is that you make money by telling people about products, you never worry about delivery, after sales, payment problems or anything else, you just tell your readers about cool products and whenever they purchase them you will be making money. There are so many different ways to make money through affiliate programs, people are specializing in it and how to better convert leads into actual sales. read more »
Like most bloggers, I’m always on the look out for additional income streams. The more we can create, the safer we become – if any single stream fails, the others remain to prop up our earnings.
With that in mind I set up an account with Zazzle a few months ago, and began offering T-shirts, mugs and calendars to the readers on our travel blog. There’s a double benefit:
1/ You can kit yourself out with your branded clothing, drink from your branded mugs, and get friends and family to do the same. They’re also great thank you gifts for people you interview or who are helpful in any way. read more »
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."