Making Money Stuff

How to make money from blog advertising - Part two

Yesterday I addressed the problem with selling advertising on blogs. In summary, they were:

  • By focusing on page views, ads tend to get placed on every page of the blog, resulting in only a few slots and consequently high prices
  • For the same reason, ads are often served that are irrelevant to the page being read, hence the low click through rates

Today, let’s look at an alternative.

Why not focus on the biggest strength of any blog? The huge number of pages, a number that is always increasing!

When we started this on our travel blog, we had over 1000 posts in place. We decided to allow two adverts per page.

Benefit number one: The blog doesn’t look like it’s “full” of adverts.

Two_ads  read more »

Sorry guys, but those are NOT membership sites

The latest membership site launched a couple of weeks ago in a blaze of hype. Limited numbers, doors dramatically reopening for a day to let those desperate stragglers in, lots of talk about the “last chance this year” and so on. This particular one was for three months at $297 and was typical of several such launches this year.

But these aren’t membership sites!

They’re training courses. Sure they contain lots of information, no doubt very useful and beautifully presented, but at the end of the day they are information products just like the ones we have been selling for years, only bigger and more detailed. They’re the ultimate incarnation of the E Book.

This type of site may be fulfilling the marketer’s dream of creating a product once and being paid over and over, but they are not membership sites in the true sense of the phrase. And they are missing a huge opportunity to create a site that will keep members paying for years and years – a genuine long term, sustainable income.

So what does a real membership site look like?

Lotus  read more »

How to get the best from being an Amazon affiliate

The good news is that most bloggers sign up to be Amazon affiliates pretty early – the opportunity seems huge as Amazon sells so much stuff, and it’s easy to both become an affiliate and also to use their links, widgets and other tools for bloggers.

Amazon

The bad news is that most bloggers quickly become disillusioned with Amazon as they go for month after month getting 4 clicks and selling one book to earn 82 cents!

The key to success with Amazon is to treat it as a long term project. What you are doing now is sowing the seeds for future income, when your blog traffic gets larger and larger.

Use text links

You will get the best conversions by using text links, or the small photo and text links Amazon offer. And put them in the content, rather than in the sidebar.

Use lots of them!

Because of the huge range of products Amazon offer, you can often find something relating to a post on pretty much any subject. For example, while researching this post I simply searched on Amazon for “Affiliate help” and came across half a dozen books on the subject, including this one:  read more »

So your E-Book isn't selling?

The first “own product” most bloggers offer is an E-Book. And after late nights preparing the PDF, editing and re editing it, and setting up the system to send it out, we’ve all had the experience of going to bed dreaming about the money we’re going to make from our new baby. Because it’s good, right? So we make the sales page live, write a post, email our subscriber lists and wait. And we wait. And then we sell two books. And then the disappointment kicks in.

photo_2302_20081126

Image: FreeDigitalPhotos.net

The problem is we have been conditioned, by the mega launches our internet marketing friends do, to expect an avalanche of sales whenever we launch something new. Unless our blogs have a huge audience, or we have an enormous subscription list, that simply isn’t going to happen.  read more »

Dear Internet Marketing Guru

Guru Mike Myers

Dear Internet Marketing Guru

Thanks for the email you sent me yesterday about your good friend’s launch, and for the offer of all those free gifts of your own stuff I would have got had I been able to afford your friend’s product. The truth is I can’t. $5,000 is a heck of a lot of money. ButI do have some questions you could help me with:

Your Email  read more »

Chitika - The thinking blogger's advertising medium

Chitika ads only show up to people who have come to your site via search, and the ads served relate directly to their search terms.

You’ve just read the two most important parts of this post. If you really must, you can move on now. But just in case you missed the points, I’m going to repeat them:

Chitika ads only show up to people who have come to your site via search, and the ads served relate directly to their search terms.

Chitika  read more »

Getting a decent return from Adsense

I took Adsense off this blog some time ago. It’s in a niche where adverts generally aren’t clicked and I had better things to place on the available space on each page. However, we also run a travel blog and that does very well with Adsense. I’m also aware that many new and learning bloggers use Adsense as their first venture into earning some money from the blogs, so I felt it was time to post some tips on how to get the best return.

“Driving more traffic to your website is the single most important way to increase your income from Adsense”

Adsense_Screenshot  read more »

Eight Barter tips for Bloggers

Barter was the original currency in early times, and it still has a place today. Links and advertisements are the currency of the internet, so why not barter some in return for giving businesses the benefit of your leverage? Here are some ideas:

Bartering

1/ Get your local printer to make you some business cards in return for an advertisement.

2/ Sponsor a local event – a car boot or yard sale, a dog show, a pageant – in return for publicity about the event. You’ll be able to attend, network and give out cards or flyers.

3/ Run an advertisement for your favorite coffee shop in return for free coffee three times a week.  read more »

Eight tips on how to sell advertising on your blog

I wrote a post about the mechanics of selling advertising on our travel blog some time ago. People were interested in how it all went, and the answer is very well, after two failed email campaigns persuaded me to start actually visiting clients. I thought I’d put together a quick set of tips, based on my experience. I should say this is based on getting local advertising from the area you live in. I guess some niches may not work for this, but many will. After all, a click is a click.

photo_8240_20090917

Image: FreeDigitalPhotos.net

Keep your offer simple

When you devise your advertising offer don’t fall into the trap of offering too many choices. I stick with two wherever I can – it provides the perfect alternative close to a sale. I offer a comprehensive package of an advert and links, or a simple “classified” style advert with contact details.  read more »

Setting a budget for your blog

Imagine you were going to open a small shop. Before you started, you’d write a budget for the signage, stationery, advertising, your wages and all the other things that any sensible business person would do, right?

So why is it different for bloggers? And I’m not talking about hobby bloggers here, I’m talking about bloggers who are aiming to earn or are currently earning money from their blogs. I’ve had three conversations in the last week with people in that category, and they all went very quiet when I asked them about their budgets.

Spreadsheet Mug

I think one of the problems we face is that blogging is either free or very cheap to get into to, and for that reason, although we want to make it a business, few of us treat it as such from the beginning. Well now’s the time to change! Actually set yourself a budget, starting today. Here are the benefits you’ll get from doing so:  read more »

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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."

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