I’m lucky enough to have lived through the “Jet Set” era, and to have been travelling regularly in those days to and from the far east - often enjoying business, and sometimes, first class.
Back then, travelling anywhere by air was special. You were treated fabulously, from the moment you checked in, until the point at which the crew saw you off the aircraft. The food was reasonable (often excellent in business or first) drinks were free and plentiful, and you would receive little extras like pillows, blankets, eye shades and even slippers to wear during the flight, whilst you languished with tons of leg room and a personal television.
When I first moved to Lanzarote, I continued to pay extra to enjoy some of this “special” feeling, by choosing always to use British Airways for my trips. The food wasn’t great, but it was free, as were the drinks. The luggage allowance was generous, there was plenty of leg room, and the pilots retained that wonderful clipped vowel voice to the extent that you half expected them to shout “Tally ho, ginger!” at any moment. read more »
When I first discovered Starbucks many years ago, I felt immediately at home with the brand and I would walk or drive some way to enjoy a coffee with them.
For me, they had three unique selling points:
For those three reasons, I was always prepared to pay their premium prices. read more »
Ask most business people, and they will glibly tell you “It’s my fantastic staff.”
And, of course, assuming it’s the staff that are the interface with the customer, they’re absolutely correct.
But, too few actually carry that thought to it’s natural conclusion, because whoever those people are – serving in your shop, pumping petrol, delivering your product, answering the phone – how many are actually getting: read more »
“xxx has asked for a receipt when you read this email. Do you want to send one? Yes or no!”
“Blast! What should I do? If I click no, he’ll think I’m being evasive. Better click yes.
Double blast! There are things I need to do before I reply, and now he knows I read the email at 0918.
I’d better stop what I’m doing right now, postpone that coffee break and do those things.
Phew, that took some time. OK, now I can reply to him.
Suddenly, I don’t like this guy. read more »
I’d start off by explaining to my co-directors and senior managers that:
When price is your USP, you leave yourself nowhere to go if someone can do it cheaper.
And they will.
In a holiday resort close to where I live, there’s a “Food price war” going on right now. Bars and cafés are offering a full English breakfast for as little as €2.50, and Chinese restaurants are offering an “all you can eat” buffet for €5.50.
What will they do when the new kid on the block does the breakfast at €1.99 or the buffet at €4.99. Will they follow? Will they beat the price? read more »
I probably shouldn’t read other people’s road test reports on cars I’m about to try out, but in this case I did.
And I can’t help thinking that many other motoring writers simply don’t “get” the Lexus CT200h. They lament the tardy zero to sixty time, complain that the styling isn’t great and whinge about the handling.
I like to think of myself as a five star kind of person. All through life, I’ve always strived (and all too often failed financially) for the finer things in life.
But a recent experience made me question that whole philosophy.
I spent two nights in two different hotels – one a four star Hilton in a big city, the other a lowly Premier Inn, near a provincial airport. I didn’t pay the bill – I didn’t even see it, but checking their respective websites it looks like the second was less than half the price of the first. read more »
So we’ve covered all the work stuff and it’s time to focus on the personal side of life.
I’m A Triathlete
You probably know that I decided to become a triathlete in 2011. Julie calls it a mid life crisis – on my 50th birthday in March I announced I wanted to do Ironman in 2013. Typically, she decided to join me! read more »
I was 24 years old, a newly appointed manager and I was sitting in what felt like a very grown up meeting where we were being presented with a new marketing plan and strategy by an agency. I was the most junior person there by miles.
As the presentation ran, a feeling of dread came over me. Every fibre of my being was telling me that the agency had completely missed what the brand was about, and that the strategy was miles off in terms of speaking to our target audience.
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."