It’s interesting how much debate is sparked at the merest mention of the Toyota Prius. Everyone seems to have an opinion and most seem to be polarised at either the “love it” or “hate it” end of the scale.
A case in point is my old friend Jeremy Clarkson, who clearly hates the Prius. Who can forget his “road test” of the car, when he followed a Prius, in a BMW M3, screaming around a race track at top speed for several laps. He then expressed surprise when the BMW’s fuel consumption was less than the Toyota’s. The only thing the segment proved was that JC never lets good journalism get in the way of a good story, and that the Prius isn’t the best car to buy if you want to go motor racing.
It’s a question I’m often asked, and the answer is surprisingly simple:
Whichever one your clients and potential clients use!
All you have to do is find out which ones they use, and then make sure you have a presence there. Finding out is as easy as asking them – via email, on the phone or Face to Face – but if you’re “in tune” with your clients, you probably instinctively know where they currently spend time on line.
These are very rough guidelines and are based on my experience here in Europe: read more »
Those of you who read this site regularly, and those who are subscribed to my newsletter, will know that I’ve been working as a consultant for a company called Booost Oxygen. We’re soon going to be launching a canned oxygen product aimed at sports people into the UK market, and it’s been interesting and good fun working on the project.
The brains behind Booost are Darren Smith and Richard Booth, and they run a group of companies over in UK - I’ll tell you some more about those later. read more »
I spent a morning in a wheelchair earlier this week as part of a series I’m writing for our Lanzarote Information website. You can read that post here: Lanzarote Accessibility – A Morning In A Wheelchair. It’s quite factual because of the nature of the site and the needs of people with accessibility problems.
But for this site, I wanted to relay a more personal perspective.
You or I could end up without the use of our legs in an instant. A car crash, a bad fall, any number of things could lead us to being either temporarily, or even permanently unable to get around using our primary means of doing so.
My overwhelming sense when negotiating life in a wheelchair was frustration. Stupid things like: read more »
I’ve often wondered how it would work, and how effective it could be, to live blog an event, and more particularly a sports event.
This morning I have the answer!
I should start at the beginning. Having been part of the team that helps with our biggest sporting event, Ironman Lanzarote, for years, I decided this year that we would live blog it on our Lanzarote Information site. I knew that a lot of athletes and their families read the site, and I figured it would provide them with a good service, and also deliver plenty of traffic. read more »
I hit 50 in March and made a decision that this was going to be the year I got myself fit enough to do a triathlon event. I've covered Ironman Lanzarote either as a radio commentator, a volunteer or as a website owner for half of it's 20 year life, so I know the sport well, and always promised "one day" that I'd partake.
Sometimes, you need milestones to turn "one day" into "now" and I suppose my half century was the milestone that did it for me.
I won't be doing Ironman this year, but I will do a triathlon. read more »
Your once bright eyes are dull and cloudy now.
It takes you an age to get up to say hello to me when I walk in the room, and I can see the effort you put into doing so.
Your hearing has got worse and worse, to the point where sometimes I can see you watching my gestures and body language to understand me, rather than hearing the words I'm speaking.
Doctor Manuela tells me your heart is enlarged and your blood pressure is not being controlled so well despite the tablets.
Your immense physical strength - so unusual for a lady - is a dim and distant memory. Your grip is no longer the vice I remember from when we were young.
The kids you helped us bring up are no longer at home, so maybe you feel your job is done.
You sleep so soundly in your chair in my office while I work.
The day I have dreaded can't be too far away now. read more »
There was a lot of debate over the weekend on social media and the internet about Tesco entering the car market, and how that might affect traditional car dealers in the UK. Once again, some people are sounding the death knell for traditional car dealerships and the UK franchised dealer system.
The threat is real.
And until car dealers begin to think of themselves as retailers, then they may suffer real pain as Tesco and others like them start to play in their market place. Because they will play to their strengths and leave dealers trailing in their wake.
Here are three random ideas in no particular order:
Customer Service read more »
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."