Being Extraordinary

Let me pause for a moment so you can get your bearings:

While we weren’t paying attention, blogging became ordinary. The established players, with a couple of notable exceptions, are the same established players who were around a year or more ago. And they’ve become The Establishment. And what happens then? They become ordinary. They don’t take risks, they recycle ideas, they constantly aim for the status quo.

I remember seeing Blondie perform live many years ago, before they became famous. They were raw, they were punk, they were cutting edge, electrifying. And then they became superstars, and suddenly they were safe, and warm, and ordinary.

It’s our time now, my friends. We’ve learned and observed and copied. And now we have to push past the establishment, explore new places and new ideas. It’s time to push the boundary, expand the envelope. It’s time to galvanize and excite our tribes.

It’s time to be extraordinary!

Are you with me?