Chris Brogan's Trust Agents

There are no affiliate links in this post. It’s not about me earning a few bucks, it’s about giving something back to Chris Brogan for all the hard work he has put into the online community, and for all the great free advice and information he has shared with all of us over the last couple of years.

trust agents

You’ll probably know that Chris has been working on a book called Trust Agents with his partner Julien Smith. Today is his “Big push” day on the book, and he is hoping to sell a few copies! I’ve ordered mine, if you don’t have yours yet, then visit his page to find out where you can get it from.

Chris has been pumping out amazing free content for us all for so long, that you probably know as well as I do that the book is going to be full of lots of great stuff. The Amazon review outlines the book better than I can:

“In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side.

  • Delivers actionable steps and case studies that show how social media can positively impact your business
  • Written by authors with over ten years of online media experience
  • Shows you how to build and wield influence online to benefit your brand
  • Combines high-level theory with practical step-by-step guidance

If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.”

So visit Chris’ site via this link to read about the push, then click on his “Buy trust agents” button which will show you all the places you can buy the book. It’s the least we can do, and I suspect, as always, that we will be the ultimate beneficiaries.

New here? Then please have a look around. Here are some good places to start:

1/ Transglobe Blog – My new project

2/ How the blogging market is changing

3/ It’s how you say it, not what you say

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This is a great example on

Stefan's picture

This is a great example on how you can build trust and then sell your products without making anyone upset. Textbook case.

I'm also going to buy the book and publish a review on my site.

Stefan's last blog post... The Advantages Of Being Small

Totally agree Stefan. I

Totally agree Stefan. I think there are many of us out there pitching on Chris' behalf at the moment, and he's earned that.

Mike

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