Communicate Your Way to Success as a Blogger

I used to train sales people. One of the key tenets of my training was:

The only truly effective time you have as a salesperson is when you are talking to your potential customers

Are you trying to earn an income from the internet? If the answer is yes, then you are a salesperson. So this key rule applies to you too.

I saw a tweet this morning from an internet marketer, which went: “Gotta stop wasting time on Twitter, and get on with some real work.” Now I don’t know what the “real” work was, but if it wasn’t communicating with potential customers, then he’d have been better off staying on Twitter.

Blogging for an income is such a multi faceted job, that it’s easy to spend way too much time doing important, but ultimately non productive work. Stuff like:

• Page / site redesign
• Reading other people’s blogs
• Researching new products
• Doing the accounts
• Looking at site stats

These are all things we need to do, but they don’t directly create income. The only thing that does that is “talking” to our potential clients, which means:

• Networking socially on Twitter, for example
• Writing great content for our blogs
• Commenting on other people’s blogs
• Communicating with people via email / phone / chat
• And……well, can you think of anything else?

To be successful, we need to maximize our time in these areas, and that’s hard, especially if you’re working full time as well. One way is to use a to do list, but put all the productive stuff from list two above first. It means if you run out of time, you will have written your post, you will have caught up with some people on social networks and you will have made a few blog comments. You may not get to redesign that page on your site, or to read Seth’s latest pearls of wisdom, but that won’t hurt you.

Not talking to your potential customers will.

What are your thoughts?

Have you registered on Mike’s Life yet? You really should.

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