Dealing with failure

Failure is a fact of life for all business people, and of course, that includes bloggers. But we have to deal with failure more than most, because our business is so multi-faceted.


On a small level, there are the daily failures, like:

  • People unsubscribing from your email list
  • Unpleasant comments being posted
  • Not quite getting the tone or meter of a post right
  • Messing something up on the working side of your blog
  • Reaching a temporary traffic plateau

And then there are the big failures:

  • Screwing up the launch of a product
  • Sending an email out to thousands of people with a typo or a broken link
  • Having to refund a dissatisfied customer

Success is never final, failure is never fatal

So get used to it. If you're lucky, you'll fail slightly less often than you succeed.

How you choose to deal with failure is what will mark you out from the herd.

  • Will you cut and run?
  • Will you scrap it all and start again?
  • Will you quit?

Or will you analyse what happened objectively, find out where it went wrong, and learn from the mistake?

By seeing the seed of failure in every success, we remain humble. By seeing the seed of success in every failure, we remain hopeful.

Have you failed in anything lately?

Here are some more you may enjoy:

1/ Are we really leveraging the power of the internet? (Video)

2/ How do you sell an affiliate product?

3/ Are you lazy, or just stupid?


Have you read Beyond Blogging yet?


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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."

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