The Difference Between Selling Stuff & Finding Solutions

I wrote a post last week about Eben Pagan and how he generated $29 Million turnover from his home office last year. That post linked to the first video from him in a series which will eventually lead to a product launch of some kind. I suggested that it would be a good learning experience for all of us to watch the videos, get onto his launch email list, and see how he manages the whole thing. Apart from anything else, the content in these videos is amazing!

The second one is out now, and you can view it here.

In this video Eben really drills down into buyer's motivations, and I understood for the first time the difference between trying to sell something to someone, and providing a solution to a pressing need. It really is very good stuff.

Sadly, he also give us a short demonstration of his guitar playing skills during the video, but that bit is only a few minutes long. Put it this way - he's better than Frank Kern, but Brian May doesn't need to worry!

Anyway. head over and have a look when you have a few minutes to spare. If you've already opted in, you won't need to again, and if you haven't then I recommend you do so. As I said before, I think we can all learn something from this guy. There's nothing to buy, just a video to watch and a free workbook to download.

Here's the link again:  Eben Video No 2