Easy tips for a great SEO strategy for your blog

When you first start writing a blog, SEO means nothing more than a cursory glance at each post to make sure keywords are highlighted. And for many bloggers, it never moves beyond that.

But as traffic grows, you'll find increasingly that you are looking for that elusive search traffic, which will lead to more readers and more subscribers.

This post will show you a strategy for achieving some real SEO wins which will bring traffic to your site. It's a three step process:

Step one - find out what people are searching for in your niche

Step two - write about it!

Step three - keep linking back to the original post

Step four - keep an eye out for anything trending that you can do the same for

What are people searching for in your niche?

If you know your niche well, you may have a good idea of what people are searching on. But you can refine that, and get a lot more detail by using Google Trends.

I discovered two topics in my niche for new and learning bloggers several months ago, that were getting a lot of search traffic. They were searches looking for information about how Clickbank works, and also how E-Junkie works.

Write a post

Write a post about the topic, ideally using the most common search phrase as the title, and making sure it's rich in the relevant keywords, as well as answering the query efficiently. Make sure the post offers good choices on where to go next on the blog, and tells people how they can subscribe to it, because if you do this well, the posts will be getting a lot of new traffic.

I wrote a post on each, and you can see them here: How does Clickbank work? and How does E-Junkie work?

Keep linking back to the original post

Go back over your old posts and see any which lend themselves to a link to the new one. Also consider placing links on other sites you own, writing Ezine type articles and inserting a link into any relevant guest posts you write.

I've done all of the above for both my posts, and it's working quite well. For the term "How does E Junkie work" I now rank number three in Google, only behind E-Junkie's own site. And for "How does Clickbank work?" (which is much more competitive) I now rank number seven. As you can imagine, both bring me lots and lots of traffic.

Look out for trends

You can do this on a much smaller scale by keeping an eye out for trends. Just check to see what searches are trending every month and see if you can tie it into your niche in some way.

I noticed a few months ago, a lot of people were looking for ways to set up Google Voice when you live in Europe, where it isn't really available. I researched a way to do it, posted about it and followed the same process I outlined above, and in this case I rank number four on Google for the term "Google voice in Europe."

These strategies can bring significant, and interested traffic to your site, so the process should be something you are doing regularly. Do you do something similar already? Can you add any ideas to this?

These might be interesting as well:

1/ Guest posting - what's on your blog?

2/ Recording blog statistics

3/ How to use Aweber as a blogger