How To Get The Best From Your Business Facebook page

So you’ve succumbed to the pressure and you’ve created a page on Facebook for your business. (And yes, it should be a page and not a group or a personal profile.)

Good work! You’re on there represented with all the great brands in the world.

PLEASE DON’T DO WHAT MOST OF THEM DO!

Most business pages on Facebook are a complete waste of time. They are simply used to “broadcast” company messages on a daily basis. The people running them are fooled into thinking that because they have lots of “likes,” they are doing a good job.

They don’t realise that Facebook only displays a small percentage of their output to their fans, based on the interactivity they have had with those people.

No interaction? Then nobody sees the output!

Here are 4 simple things you should be doing on a daily basis with your Facebook business page:

“Like” a few other pages that are relevant so you start to see their output on your own page
Review that output, and “like,” comment on and share the good stuff
Send messages that aren’t just selling your product or business, but that are funny or interesting
Respond when people comment on your own stuff

It’s pretty simple, isn’t it? Facebook isn’t another website you can output stuff on. Success there depends on success in any social situation – it relies on you being interesting.

I’ve often used the cocktail party analogy in relation to social media – imagine you’re at a party and another person there is simply walking up and down the room shouting about their company, their brand and their current offers, not pausing for a moment to listen to anybody else. That’s basically what most businesses are doing on Facebook.

Don’t be one of them!