Mike's Life POW 2nd May 2009

When I first started Mike’s Life Posts of the Week, I really hoped and expected that very few sites would consistently feature here, and that I’d be constantly introducing you to new and exciting sites to read. And that has happened to some extent. But I have been surprised at how often the same sites appear on this page, and maybe I shouldn’t have been. It seems that some sites are just great at churning out superb, thought provoking stuff, consistently. This week there are several that fall into that category. I’m not going to worry about it. Let’s just celebrate and enjoy the skill of these writers:

The Society of Mediocrity and Your Role as a Blogger

by David Risley on davidrisley

If you only have time to read one post from this list, make it this one. David rants about traditional media, negativity and our role as bloggers and wraps up with a call to action to all bloggers. Inspiring stuff!

Day 5/6 Operation iMac

by Elliot on flopidle

Elliot’s partner has promised him he can have a new iMac. As long as he earns the money to pay for it from his site. He’s charting his daily progress with PPC. It’s not going well!

5 Ways to take control of your personal brand today

by Dan Schawbel on Mashable

Mashable’s output is prodigious. I always read their posts, but it’s rare for their stuff to stop me in my tracks, slow down and digest. It happened twice this week. The first is this one about looking after your brand. I ended up with several actions as a result of reading it.

Publishing: 82 brilliant links for writers, authors and publishers

by Joanna Penn on creativepenn

82! Phew! My lists have 8 items in them! This is one of those that you’ll add to favorites and keep coming back to.

Journalism 2.0: Don’t throw out the baby

by Bernard Lunn on readwriteweb

Excellent post, adding to the ongoing debate about blogging versus journalism and where the lines blurs, then talks sensibly about charging for content.

Should your company have a social media policy?

by Sharlyn Lauby on Mashable

I’m a firm believer that mainstream businesses need to into to social media right now. So is Sharlyn.

I’ve still got room for more feeds. Should I be reading your blog? Follow me on Twitter @mikecj and let me know.

Also check out some of my stuff from this week:

1/ 8 Reasons to use video in your blog

2/ D Day – 6th June 2009

3/ It’s how you say it, not what you say