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Your business owning friend approaches you as an expert in new media.
She tells you she realises that it's time her business was represented in social media.
But she can only devote the resource to be active on one platform.
What's your advice?
Should she start a blog?
A Twitter account?
A Facebook page?
Or is there something else she should be doing? Working Linkedin, for example?
What will you tell her to do, and why?
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