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Have you ever considered the market potential of selling your products in other languages?
I live in Spain, so it's always been in my mind to look at the opportunity to sell my products in Spanish. Let's do that now.
Search term - "How to use Twitter"
If I search on that term in English on Google, there are no less than 818 Million pages that come up! To sell my Beginner's Guide to Twitter, I have a heck of a lot of competition. And yet when I do the same search in Spanish, only 17 million pages appear.
So there are 48 times as many pages in English as there are in Spanish.
But how often are people searching in the second language? Google tools tells me that there are 40,500 searches on the term in English each month, and in Spanish, there are 14,800.
Think about that for a moment.
There are less than 3 times the number of searches in English and fully 48 times the number competitive sites. That's astonishing!
Getting your product translated
I speak Spanish, and can write it. But there's nothing worse than reading something written by a non-native speaker. So, for me, the next step is to get my book translated. And that's always been expensive, until now.
One of our former Beyond Blogging Project students has come up with exactly the service we need.
Called Voice media and publishing, the service is aimed at bloggers, and offers very reasonable translation services into:
For E Books and even individual posts.
So for a very reasonable 124 Euros, I can get my Twitter book converted into Spanish and on sale to a market which is much less competitive.
Makes sense, no?
Check out the site here: VOICE MP, and if you join their mailing list, you'll get a chance to win a free translation of one of your products.
But this is only half the story. Over the next few days I'll post about how we can promote a translated book - it isn't going to sell to a different language market unless we promote it in that language!
You might also enjoy these:
1/ How to place an email opt in form on your Facebook page
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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."