Would You Fire Yourself?

If you're earning a full or part time income from your blog, what area earned you the most during 2010?

It might have been book sales, a membership program or perhaps an affiliate relationship with Amazon, Aweber or a hosting company.

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Image: graur codrin / FreeDigitalPhotos.net

Let's take advertising sales as an example, though. Let's imagine that the bulk of your income came from selling advertising slots on your site. Broadly speaking, that breaks down into three areas:

  • Finding leads
  • Contacting the prospects
  • Following up to get sales

I'm a good example of this. We earn a reasonable amount of money from selling advertising on our sites.

And yet, when I look honestly at those three key tasks, I spend less than 10% of my working time doing them!

Try it yourself. Look at the key activities that generate the bulk of your income, then work out, honestly, how much time you actually spend doing them. You could be in for a shock.

Now turn it on it's head and imagine you've employed a salesperson to go out and get you advertising business. Picture it, they're putting in 8 hour days on your payroll, but they're only spending an hour a day actually finding leads, contacting prospects and following up to close sales. Sure, they're busy for the other seven hours - maybe designing logos, browsing the web, chatting on Twitter, looking at new themes, playing Farmville, checking site stats, reading other blogs.

You'd fire them, right?

Maybe it's time to take a long hard look at how much time you invest in the things that earn you the money.

You might enjoy these:

1/ How to give your email subscribers value

2/ We need to talk about LinkedIn

3/ Eight reasons to use video in your blog

 

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"Mike's Life is where you can stay current with the life, thoughts, successes and failures of Mike Cliffe-Jones. Never knowingly ordinary, Mike shares as much as possible about his work as a marketer and in business, as well as his enviable lifestyle on and in the oceans around The Canary Islands."

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