I can still remember the first time I heard of Google. My girlfriend at the time (now my wife) worked at a trendy IT company in the 1990’s. I called into her office one day and saw the plain white Google home page on her screen and asked her about it.
Like most of you, since then, Google has become part of my every day life. I use their browser, their docs, all our emails are routed through their excellent apps service, I love Translate, I use Google +, I buy Adwords adverts.
In short, I’ve pretty much embraced everything Google. read more »
It’s the most common phrase I hear when talking to small business people.
So let’s start with the basics
Now let’s look at those the other way around – are you good at listening to people? Are you passionate about your product or service? Are you positive? read more »
I’ve had an intensely frustrating time over the last few weeks. For a specific project, I’ve been trying to speak to or email some buyers in large companies.
And they are the hardest people in the world to get through to!
I’ve never done this before, so it might not even be a new phenomenon, but these guys seem to employ every trick in the book to avoid speaking to potential suppliers. And I simply don’t understand it!
Surely it’s their job to be contactable?
Surely it’s a major part of their role to be available to hear about new products?
How many fantastic opportunities to be first to market with some hot new product are they squandering for their companies? read more »
For those of us who work online in small businesses, we face a perennial problem. We end up doing everything ourselves!
And that’s because we don’t generally have a team of people to delegate tasks to, and we either can’t afford, or don’t want to take on staff to take away some of the workload.
Many of the people I work with now employ virtual assistants – the beauty is they are there when you need them, but you’re not paying for them when you don’t.
The thing to consider is the value of your own time, and the fact that it’s limited. I’m sure, like me, that you have a whole list of jobs on your to-do list that need doing, and which you’re perfectly capable of doing, but that you keep putting off, because you know you’ll earn more income another way.
Using a VA to do those tasks enables you to focus on doing the things that are most effective for you.
Some friends of mine – Ceri and Jen are running a VA business based in the UK, and I thought it would be a good time to ask them to share what they do, how they do it, and how they can help you and I to be more efficient in our work.
These are the questions I asked them:
If you work online, or even if your business has a significant online presence, chances are you spend a lot of time looking at your statistics:
The wealth of data you can get about your business these days is amazing.
But it’s also a pain! read more »
One of the hardest things in using social media as a marketing tool is to understand the behaviour of the people who are fans or friends of your brand online.
I like this infographic, because it helps you to do just that, and also gives you a way to start to identify and segment those people.
Recognise some of those?
Which one are you?
Do you get the emails from LinkedIn titled “Jobs you may be interested in?”
It’s clever, isn’t it? Using the data and skills you’ve mentioned in your profile, the system selects you for likely jobs and then tells you about them. I always go and have a look – there’s a frisson of excitement each time I click the link. One day the €480,000 job running the marketing for a Formula 1 team will be advertised on there. I’m sure of it.
But in the meantime, back to the jobs. I clicked the first one in today’s email and I read through it. read more »
“What I need, Mike” said my friend “Is some guidelines, a template if you like, of the things I should be saying on my business page for Facebook. Can you do that for me?”
I paused for a moment. read more »
I’ve always felt strongly that a positive attitude combined with hard work leads to success in most things – your job, business, or sport, for example.
And it used to be easy to insulate yourself from negative stuff. At work you could simply ignore the whinger in the corner who was going nowhere, and friends who wanted to whine all the time were relatively easy to drop.
But social media has given a huge and depressing voice to life’s negative people. read more »
I’m a recent convert to SUV’s. I never really understood them, but having run a Land Rover Freelander now for over a year, I’ve grown to love the space and comfort of these vehicles, and to understand the huge safety benefits in sitting above the traffic.
So it was with real interest that I tested a Lexus RX450H recently over ten days. The promise of this hybrid SUV is that you get petrol V8 performance and diesel economy from it’s unique hybrid drive train.
I’ve never thought of the big Lexus as an attractive car – the lines at the rear have always somehow looked awkward, but the addition of the Lexus “Spindle grill” to the new model gives it real presence on the road, and the F Sport trim, which includes black wheels, turns the RX into a striking machine, particularly when teamed with pearl white paintwork.
Engine, performance and economy read more »
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