Over the years I’ve listened to hundreds of pitches for business, both personally and for my company.
It’s actually quite rare that I’ve said: “No, I won’t ever do business with you!”
The no usually takes the form of:
“I can’t actually afford it at the moment" or
“The timing’s not right for us just now” or
“It’s something I’d like to try in a few months.”
I’ve seen all those disappointed sales people or business owners walk out….. read more »
Ask most business people, and they will glibly tell you “It’s my fantastic staff.”
And, of course, assuming it’s the staff that are the interface with the customer, they’re absolutely correct.
But, too few actually carry that thought to it’s natural conclusion, because whoever those people are – serving in your shop, pumping petrol, delivering your product, answering the phone – how many are actually getting: read more »
“xxx has asked for a receipt when you read this email. Do you want to send one? Yes or no!”
“Blast! What should I do? If I click no, he’ll think I’m being evasive. Better click yes.
Double blast! There are things I need to do before I reply, and now he knows I read the email at 0918.
I’d better stop what I’m doing right now, postpone that coffee break and do those things.
Phew, that took some time. OK, now I can reply to him.
Suddenly, I don’t like this guy. read more »
I’d start off by explaining to my co-directors and senior managers that:
I’ve had a busy, although successful week, and I’m going through my usual Friday afternoon analysis to see what went well and what could have gone better.
One feeling I’m suffering from is a little frustration, so I looked at how that came about. It’s down to two things, which actually boil down to just one!
1/ People have been telephoning me all week in response to emails.
2/ I’ve had a silly niggly little task on my list all week which still isn’t finished because I’m emailing someone who is replying, but not actually answering the questions I’m asking her. read more »
“We tried online advertising and it didn’t work for us.” The young man said with real authority.
“What do you mean when you say it didn’t work?” I replied.
He smirked a little and said “We didn’t get any sales at all from it!”
It was time to dig a little deeper.
It took an hour or so of trawling through his website stats for the period in question. read more »
I’ve talked long and often on this site about the need for treating your blog like it’s a business from the very beginning – assuming it is your intention to make money from it at some point.
In order to do that, you should do all the things a business does from the very beginning.
Set Up Legally
In most countries the obvious way initially is to go self employed, and at some point in the future create a limited company. But actually do it, and register yourself as a self employed person. My experience, both here in Spain and from the UK is that it’s a simple and fairly inexpensive business to legally register as self employed and you can even do so whilst earning income from a job.
Investigate the process for your own country and do it.
Even if you’re only going to be paying money out to start with, for hosting and to buy your domain, you should get in the habit of keeping accounts for your business. It will teach you the discipline of recording your income and expenditure and may even save you money, because once you start to earn income those initial costs may be allowable against tax.
I use and recommend Kashflow for doing accounts. It handles multiple currencies very well, and they currently have an offer of a two month free trial, with no credit card required. Find our more here: Kashflow Accounts Software
Pay Social Security Or Get Health Insurance
If you’re going to be self reliant or self employed, you need to think about covering potential health care costs. For US bloggers it’s particularly important as health care costs are astronomical! There are some good plans available there for self employed health insurance. read more »
I’m an avid reader – I don’t think I’ve been without at least one book on the go for the last ten years. And one of the things I most love about being a writer is that I’m sent books to review all the time.
Laptop Entrepreneur arrived a few weeks ago, and it’s one worth reviewing for this blog. I should declare an interest first – I’m mentioned in the book, and the section on blogging is based on interviews with me. read more »
When price is your USP, you leave yourself nowhere to go if someone can do it cheaper.
And they will.
In a holiday resort close to where I live, there’s a “Food price war” going on right now. Bars and cafés are offering a full English breakfast for as little as €2.50, and Chinese restaurants are offering an “all you can eat” buffet for €5.50.
What will they do when the new kid on the block does the breakfast at €1.99 or the buffet at €4.99. Will they follow? Will they beat the price? read more »
So you’ve succumbed to the pressure and you’ve created a page on Facebook for your business. (And yes, it should be a page and not a group or a personal profile.)
Good work! You’re on there represented with all the great brands in the world.
PLEASE DON’T DO WHAT MOST OF THEM DO!
Most business pages on Facebook are a complete waste of time. They are simply used to “broadcast” company messages on a daily basis. The people running them are fooled into thinking that because they have lots of “likes,” they are doing a good job.
They don’t realise that Facebook only displays a small percentage of their output to their fans, based on the interactivity they have had with those people.
No interaction? Then nobody sees the output! read more »
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