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Digital Marketing Guide 2013

There are few aspects of the online world evolving as fast as digital marketing, as we saw time and time again in 2012. Last year seemingly moved at a frantic pace, with the march of the mobile devices changing the way that marketing professionals approached their online campaigns, as well as the spread of video across the digital marketing sphere. With the advent of a new year, interested parties are wanting to know what will be the big areas of innovation and consolidation over the next 12 months.


Video set to open more eyes  read more »

Google, Once The Coolest Kids On The Block, Have Lost The Plot

I can still remember the first time I heard of Google. My girlfriend at the time (now my wife) worked at a trendy IT company in the 1990’s. I called into her office one day and saw the plain white Google home page on her screen and asked her about it.


Like most of you, since then, Google has become part of my every day life. I use their browser, their docs, all our emails are routed through their excellent apps service, I love Translate, I use Google +, I buy Adwords adverts. 

In short, I’ve pretty much embraced everything Google.  read more »

The Trouble is, I'm Not Really A Salesperson

It’s the most common phrase I hear when talking to small business people.


So let’s start with the basics

  • Salespeople who have “The gift of the gab” are seldom successful – good sales people “listen” much more than they “talk.”
  • Salespeople who don’t have passion about the product or service they are selling are seldom successful – anybody who tells you they could sell “anything to anyone” is talking rubbish
  • Salespeople who are negative and natural complainers are seldom successful
  • Selling to people who don’t have a genuine need or want for your product or service isn’t good for you or for them

Now let’s look at those the other way around – are you good at listening to people? Are you passionate about your product or service? Are you positive?  read more »

Buyers - It's Actually Your Job To Talk To Potential Suppliers

I’ve had an intensely frustrating time over the last few weeks. For a specific project, I’ve been trying to speak to or email some buyers in large companies.

And they are the hardest people in the world to get through to!


I’ve never done this before, so it might not even be a new phenomenon, but these guys seem to employ every trick in the book to avoid speaking to potential suppliers. And I simply don’t understand it!

Surely it’s their job to be contactable?

Surely it’s a major part of their role to be available to hear about new products?

How many fantastic opportunities to be first to market with some hot new product  are they squandering for their companies?  read more »

Should You Be Using A Virtual Assistant?

For those of us who work online in small businesses, we face a perennial problem. We end up doing everything ourselves!

And that’s because we don’t generally have a team of people to delegate tasks to, and we either can’t afford, or don’t want to take on staff to take away some of the workload.

Many of the people I work with now employ virtual assistants – the beauty is they are there when you need them, but you’re not paying for them when you don’t.

The thing to consider is the value of your own time, and the fact that it’s limited. I’m sure, like me, that you have a whole list of jobs on your to-do list that need doing, and which you’re perfectly capable of doing, but that you keep putting off, because you know you’ll earn more income another way.

Using a VA to do those tasks enables you to focus on doing the things that are most effective for you.

Some friends of mine – Ceri and Jen are running a VA business based in the UK, and I thought it would be a good time to ask them to share what they do, how they do it, and how they can help you and I to be more efficient in our work.

Ceri  Jen

These are the questions I asked them:

 read more »

All Your Key Statistics In One Place

If you work online, or even if your business has a significant online presence, chances are you spend a lot of time looking at your statistics:

  • How much traffic did we get?
  • How much money did we make?
  • How many new sign ups to the newsletter?
  • How many new Facebook likes?
  • How are we doing in search?
  • Where is our web traffic coming from?


The wealth of data you can get about your business these days is amazing.

But it’s also a pain!  read more »

The Different Types of Social Media Followers

One of the hardest things in using social media as a marketing tool is to understand the behaviour of the people who are fans or friends of your brand online.

I like this infographic, because it helps you to do just that, and also gives you a way to start to identify and segment those people.

Via: Vocus

Recognise some of those?

Which one are you?

Please Cut The Crap

Do you get the emails from LinkedIn titled “Jobs you may be interested in?”

It’s clever, isn’t it? Using the data and skills you’ve mentioned in your profile, the system selects you for likely jobs and then tells you about them. I always go and have a look – there’s a frisson of excitement each time I click the link. One day the €480,000 job running the marketing for a Formula 1 team will be advertised on there. I’m sure of it.


But in the meantime, back to the jobs. I clicked the first one in today’s email and I read through it.  read more »

A Template For A Facebook Business Page

“What I need, Mike” said my friend “Is some guidelines, a template if you like, of the things I should be saying on my business page for Facebook. Can you do that for me?”

Social Media

I paused for a moment.  read more »

Change Your World With A Positive Attitude

I’ve always felt strongly that a positive attitude combined with hard work leads to success in most things – your job, business, or sport, for example.


And it used to be easy to insulate yourself from negative stuff. At work you could simply ignore the whinger in the corner who was going nowhere, and friends who wanted to whine all the time were relatively easy to drop.

But social media has given a huge and depressing voice to life’s negative people.  read more »