"Sensible, solid, practical advice for anybody, marketing anything, to anyone. All delivered with a European twist."

Chris Brogan's Trust Agents

There are no affiliate links in this post. It’s not about me earning a few bucks, it’s about giving something back to Chris Brogan for all the hard work he has put into the online community, and for all the great free advice and information he has shared with all of us over the last couple of years.

trust agents

You’ll probably know that Chris has been working on a book called Trust Agents with his partner Julien Smith. Today is his “Big push” day on the book, and he is hoping to sell a few copies! I’ve ordered mine, if you don’t have yours yet, then visit his page to find out where you can get it from.  read more »

Debunking the lie that "Content is King"

The A list bloggers are wrong when they tell us that content is king and that we should invest most of our time on creating great content for your readers. These things, in no particular order, are much more important:


Image: FreeDigitalPhotos.net


Checking your stats

This should be done at least every hour, and ideally you should be tracking them using some kind of spreadsheet software. You don’t want to miss it when a post goes viral, do you? There’s a great piece of software from performancing metrics, which allows you to watch visitors on your site in real time. I’d recommend you get that and check it every few minutes.

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Hand Rain

I had to share this really cool video I found – turn your sound up, enjoy it and pass it on!

First time here? Here are some links for you, stick around for a moment!

1/ Actually, you CAN follow thousands on Twitter  read more »

Mike's Life POW 15th August 2009

Here are my posts of the week from around the web. As always my choice alone and with reasons. Should I be reading your blog? Let me know in comments and I will!

Sit back and be patient

By Herbert on Jobless Joes

I only discovered Herbert recently, but he writes with some real passion. I love this post – his own frustration with himself comes over so well that you will find you’re getting angry with him! Good stuff.


How to create a Gravatar

By Doug Dillard on Making Money Online

I have to be honest and say I’m not a fan of cartoon gravatars, or at least I wasn’t until I saw Doug’s. Simple post and well described.


The consulting conundrum

By Nathan Hangen on Nathan Hangen  read more »

How to Write a Press Release

Why would you want to?

We tend to focus on promoting our blogs online, because that’s where most people are, right? But there’s a whole offline world out there we’re potentially missing out on. And those people may not even know you or your blog exist! The good old fashioned press release is a great way to let some of those people know what you’re up to. At worst you may gain some readers and at best you might get some new customers.

Who will use a press release?

Radio stations, newspapers and other websites. This is a news hungry world, and everyone is looking for new stories. Social media is the hottest ticket in town right now, and conventional media has an insatiable appetite for stories relating to it. You may not think what you do is cool, but offline people do, and they want to know about it!


OK, so go on, how do I write a press release?  read more »

Transglobe Blog - My New Project

I can’t wait to tell you about my new project. It’s called Transglobe Blog, but I should start by letting you know how it came about.

I bought the URL www.transglobeblog.com for another project, which started but then became mired in red tape, so it stopped. That left me wondering what to do about the URL, and the answer came out of the name. I decided to create a genuine Transworld Blog!

TGBLogo  read more »

Actually, You CAN Follow Thousands on Twitter

It’s quite topical at the moment as several big name bloggers have been writing about how they’re cutting out followers, and pretty much every site I visit has comments on it like “I want meaningful relationships on Twitter, so I only follow 200.” Lots of people seem to have got into their heads that you need to keep your followers numbers low to have those “authentic” relationships. Well sorry, but that isn’t true.

Cocktail Party

There are three things you should consider when deciding how many people you can comfortably follow on Twitter:

1/ Twitter is not an IM service  read more »

Interview with a Pro Blogger (Who is also my wife!)

At around the same time I started this blog, my wife Julie started Lanzarote Information. It was a URL we had owned for some time, and Julie decided to set up a blog which was “Anything and everything about Lanzarote” – the island in The Canary Islands where we live.

Lanzarote 390 kb

Since December 2008, the site has gone from strength to strength and it now has around 500 subscribers, with 680 visitors a day viewing 4,400 pages. I thought it was time I carried out an interview with another successful blogger, and was wondering who to start with. I decided to go with the one who shares my office every day! Here’s what Julie had to say in response to my questions:

J and M  read more »

What Happened Mate?

Dear John

What happened mate? Remember the good old days? You and I were going to be bigger than Brogan and Rowse!

You’d been blogging for a few months when we first “met” through Twitter. You helped me out a lot in the early days and I’ll always be grateful. We learned a lot together, commenting on each other’s stuff, helping each other through those first days of blogging when the work is so hard and you feel nobody is reading it. I think it’s fair to say you were a better writer than me – some of your work was superb, but I was always a better businesses person, and when I started talking objectives and business plans, I knew I’d quickly lost your interest.  read more »

Generate Income from your Blog by Offering a Service

This is a guest post from Herbert Liu. His blog is a relatively new one, but I’m delighted that he’s become a part of the Mike’s Life community and I’m looking forward to seeing his future success.

Traditionally, bloggers and web publishers have seen advertising as their main (or only) source of monthly income; firstly, I’ll explain why this can be potentially unsustainable. Secondly, I’ll suggest an alternative to making money on blogs. It was actually this article Services for Bloggers that really pushed my mind to offering services.

photo_1682_20081102  read more »