Here are the posts I have most enjoyed recently:
by Neill Watson on octanegossip
Quality piece of writing from Neill about him seeing a car going for one of those marginal overtakes. Does it make it? Read the post and see!
Who came up with the idea of “Guerilla card drops.” Here is his comment:
I had a wonderful mental picture of Chris, in his combat gear, bursting into his local chip shop, telling everyone to freeze, and leaving his new cards on the counter. read more »
I haven’t read any previous Branson books, or any of the biographies about the man. I have to admit that my view of Sir Richard was that he was a nice guy, who had a lucky break with Tubular Bells, then surrounded himself with very able business people to run his companies, while he had a great time.
Business Stripped Bare gives the lie to all that. Branson does understand his businesses and he has a great gift for explaining his philosophies. Above all, he has a consummate understanding of branding, and it was this section of the book that I enjoyed the most. If you want to learn about branding a business, then buy it for that alone. read more »
We’re coming to the end of the first phase of the social media revolution. Blogging, and all the attendant stuff that goes with it, like Twitter and Facebook are now part of the mainstream. And I believe we need to change our business models to reflect that. Allow me to explain:
How it was
The blogging market was dominated by early adopters. They were technically savvy people, who were probably already spending most of their time online. Many of them saw blogging as a means to supplement or even to kick start already existing online ventures, focused around PPC and Adsense advertising. The hard workers quickly developed large followings, and were able to sell simple information products to those who were desperate for facts about the secrets of their success. Some of the early E-Books about pay per click advertising, or making money through Adsense sold in astonishing numbers. The model was simple: build a huge following and then sell a lot of low priced product to a reasonable number of them. read more »
You may remember that in the early days of this blog I put quite a lot of personal stuff on here, and one or two of you have pointed out that I stopped doing that. So what I’m going to try to do is write a personal update post from time to time to let you know what’s happening in Mike’s Life!
Work read more »
This is a sponsored review. What does that mean? It means that the business discussed in the post has paid a sum of money for me to review their product or offering. It does not mean that they get a favorable review, or that I recommend their products. I’m simply looking at what they have, reporting on my findings, and letting you know the outcome. I don’t plan to do these reviews often, perhaps once a month, and I do have some interesting stuff to tell you about in the pipeline, including car road tests!
This review is about hidden cameras. Have you ever wished you had a hidden camera placed in a location? I have, once. I had an employee who used to work for me, who had a key to our office, as he needed to open up some mornings. There was something about this guy that I always struggled with. He was one of those people who you never felt you could really trust, but you were never able to find a specific reason not to. Do you know the sort of thing I mean? Anyway, he went through a period where he would go to the office quite late at night (I knew because the alarm system would tell me) and each time I’d ask him about it, he seemed to have a plausible explanation. One day it would be “I left my diary and needed a phone number.” Another day it would be “I had a client from abroad who needed a call at a specific time.” In the end he left, and I never found out what he was really doing. read more »
Blogs are a great medium for selling advertising. And charging people to advertise their products of services are a great way to support yourself and your blogging efforts. There will come a time when advertisers will approach you to be on your site, but that only comes with a big readership and reputation. This post is designed to help you start the process and to win your first few advertisers.
Get Set up to Offer Advertising
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