"Sensible, solid, practical advice for anybody, marketing anything, to anyone. All delivered with a European twist."

Social Media for Businesses - What's the offer?

In the video I made the other day How to sell social media consultancy to businesses, I talked about the three key benefits to them:

  • Getting Incremental business
  • Retaining more existing business
  • “Tuning in” to the conversation about their company


Image: FreeDigitalPhotos.net

So let’s look at each of those in some detail:  read more »

The Secret to Social Media Success

Blogs, Twitter, Facebook, all of them. The secret to success? Simple – get other people talking!

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How to Sell Social Media Consultancy to Businesses

In this video I share a case study with you on a company I’m working with to create and manage their social media presence. I’d love to answer any questions you have in comments, and please let me know if you have done anything similar.

If you enjoyed this, you may also enjoy:  read more »

Statistics and Figures Update

I promised in the very beginning that I would keep you up to date with progress on this blog, and although I have done so in various interviews recently, I haven’t here! At the end of June we hit the six month old mark, so it’s a good time to see how we are doing versus the original objectives I set:

New Visitors and Page Views


My target for daily visitors after six months was a tough one – I was looking to hit 500 a day. In the event we just managed to beat that objective and during June the average was actually 584. On page views I wanted to get getting 1680 a day (I know that’s an odd amount, but there was some science in my calculations). We’ve actually smashed that with over 2600 page views per day during the month!

Note: Originally I set out to achieve 1000 visitors a day, but realized after about a month, and through talking to others, that it wasn’t a realistic objective, so I changed the figures at that point.

Result – On target

RSS Readers and Subscribers  read more »

Eight Things You May Not Know About Me

I’ve been interviewed a few times recently. Gordie Rogers did one for his blog, the local newspaper wrote about my book Living in Lanzarote, and I’ve also done one for an upcoming book by another author about ex pats living in Spain.

Dolores Walk 2008

Several Mike’s Life readers have emailed me with “I didn’t know that about you” comments and told me how much they’d enjoyed the interviews. So I thought I’d follow up with “Eight things you may not know about me.”  read more »

Site Review - thoughts.com

This is a sponsored review. What does that mean? It means that the business discussed in the post has paid a sum of money for me to review their product or offering. It does not mean that they get a favorable review, or that I recommend their products. I’m simply looking at what they have, reporting on my findings, and letting you know the outcome. I don’t plan to do these reviews often, perhaps once a month, and I do have lots of interesting stuff to tell you about in the pipeline!

In this post I’m reviewing thoughts.com which is a 100% free online community founded by Ben Ogden.

Thoughts_Logo  read more »

Lifestyle Benefits of Being a Blogger

I’ve been lucky enough to have been interviewed a few times over the last couple of weeks, and a common question has been about the lifestyle of a blogger, so I thought it was time to write a post on the subject.

It’s only in the last few months that I have been able to realize these benefits, in my transition from part to full time blogging. In the early days of this business, I was working full time at another job, and if anything my lifestyle really suffered, with some ridiculous working hours. So what are the benefits, now that I am full time?


Fortunately, I live on an island where nobody ever wears suits and ties, but despite that, there is a standard business outfit, which for guys is a shirt, jeans and good shoes. Whist that’s not too uncomfortable, it’s still a uniform you have to adopt to appear businesslike. I love the fact that I don’t have to do that anymore. I can conduct my business in shorts, t shirts and flip flops. I don’t need to shave everyday if I don’t want to and I can even come and do some work in my pyjamas if an idea strikes me first thing in the morning!

Diving Day  read more »

The Beginner's Guide to Twitter

“Help! Everyone is talking about Twitter and I don’t understand what it’s all about!”

Sound familiar? Twitter is the social media phenomenon of the moment. BUT, like anything new, it’s not easy to understand how to get the best from it.

If you’re unsure about whether or not you should be using Twitter or other social media, have a look at this video:  read more »

How to Connect with your Audience

This is a guest post from Nathan Hangen, who arrived on the blogging scene with a bang, and whose work I always read. You’ll find a short biography and link to his site at the end of the post.

As I've gone through the rigors of growing a blog, I've learned a lesson or two about how to connect with my readers, both short and long term. The thing is, unless you spend time getting to know them, you probably don't know as much about your audience as you think you do. I thought I knew what my readers wanted, but after sending out post after post without getting any traction, I realized that my readers had a different view of my blog than I did. Now, this doesn't mean you need to abandon your own concepts about what you have to offer, but it does mean you need to spend some time getting to know your audience better so that you can give them what they want to hear.

Connections  read more »

How to Launch Your Own Product

Readers who are subscribed to my newsletter will know that I have been working on “The Beginner’s Guide to Twitter” for some time. Not subscribed? Please do so now, the form is to your right! I have decided that it’s a perfect opportunity to post about the process I have gone through, and to continue to post about how it all goes once the product is launched. We can all use it as a template, and learn from the inevitable mistakes.


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